Case study- Flickr

Source: http://www.flickr.com

Flickr is an image and video hosting website, web services suite, and online community. They provide services for users to share and embed personal photographs. We can find flickr on blogs as the service is widely used by bloggers to host images that they embed in blogs and social media. It was developed by Ludicorp, a Vancouver-based company that launched Flickr in February 2004. Flickr instead of other social networking tools because Flickr is more interactive, you can give your friends, family, and other contacts permission to organize your stuff – not just to add comments,but also notes and tags. And as all this info accretes as metadata, you can find things so much easier later on, since all this info is also searchable. Flickr create awareness by showing public pictures of the organisation and the kidney patients.

Project Research Findings- The KDF organisation

Source: http://www.kdf.org.sg/about.aspx

The Kidney Dialysis Foundation (KDF) is a non-profit charitable organization founded by Dr Gordon Ku in 1996. With ethe support of the Ministry of Health, to make treatment fees more affordable to low-income patients.Kidney Dialysis Foundation (KDF) was established with the commitment to provide high quality, subsidised dialysis for the most needy members of our community, the majority of their patients are from the bottom 10% income group of kidney patients in Singapore. Medical social workers from restructured hospitals refer patients from the bottom 10% income group to the KDF. The organisation depends on volunteers who step forward to render their support in terms of finances and services.

The KDF aims to look after the well-being of patients by nurturing hope and confidence to make their life more meaningful, even for the most destitute.

KDF has served over 519 patients of which 53 have undergone successful kidney transplantations as at 31 March 2009. It is currently serving about 274 patients and annually, $6.4 million is needed to continue this life-saving mission.

Their age group

he patients were mainly from the 41 to 60 year old age group. As at 31 March 2009, this group of patients constituted 66.8% of the total population. The elderly patients (more than 60 yrs old) represent 25.5% of the total patient population.

Creating awareness

KDF has created a Facebook account but there are only 27 fans even though they do update their wall frequently. I think they need to work abit better on creating more awareness to the public. For example, they can make use of other social networking tools like Twitter, Flickr, Youtube, etc.