Stats: Old Media’s Decline, New Media’s Ascent
Article: http://mashable.com/2009/01/29/stats-old-media-decline/
In this article, a survey was conducted among the adult internet users in US. The survey had shown that network TV news is the most widely-used form of media in 2008, followed by local newspaper and local TV news.The trends in the survey tells that media consumption habits are quickly changing as some new media are performing better than others. Example, for the past three years, blogs usage had increased by 11%, social networks usage by 9% and videocasts usage by 4%. Slower growers like RSS feeds usage increased by 2%, podcasts usage by 2% and business news sites usage remain the same. Traditional media on the other hand, some mediums are declining faster than others. Local Tv news usage had decreased by 12%. However, cable network news usage had increased by 2%.
There is a declining usage for traditional media and some form of new media are catching on faster than others.
It’s quite a surprise to see that new media such as internet new sites, blogs, or social networks were not at the top of the list. Although it shows a significant increase in percentage from year 2006 to 2008, traditional media like network TV news, Local newspaper and local Tv news were still widely used for the past three years as shown in the survey. Having said that, the percentage under traditional media had shown a slight decline of comsumption from year 2006 to 2008 while new media shows a significant increase in percentage. This shows that new media has slowly gained acceptance by the consumers.
In conclusion, new media might be a threat towards the traditional media economy as people are getting more dependent on the internet. New media might pose a serious challenge to traditional media in future. The print news declines while online news grow. The chart had sort of tells the story as traditional media usage had declined while on new media, it had show the increased of usage.
